It's always better in your head - never a truer word was spoken. Someone said this to me in a discussion yesterday and I realised that it's one of those facts that is so true but oft forgot.
One of the main reasons, I suppose that this is, is because whatever it is you're thinking about, past or present, you don't think about the rubbish stuff that goes with whatever it is like being tired, hungry, bored, waiting etc.
Just the good stuff.
That's why everything seems a lot better when you get nostalgic, and why when you anticipate something you totally overestimate how awesome it's gonna be.

The thing is, it probably isn't even important.

Just done an interesting commercial, which I will discuss at length when I can give it the time that it deserves